"Never give up your dream!" - that's what Chuck Norris said in one of
his interviews about 15 years ago. I'm pretty sure every famous person
repeated the same phrase in one way or another, but people rarely
understand what "never" really means.
The way I take it, "never" means "never-ever-ever-ever-in a million years!" It can never happen! You can not find out what would happen if you gave up your dream! This option does not exist!
We like quoting this kind of phrases, yet, having failed once or twice, changing our attitude into failure-justifying mode and we start crying about the economy not being right, or somebody being at fault, or particular business to not work, or some other external reason of our failure.
The most disgusting thing is that we tend to adjust our behavior accordingly and make wrong conclusions out of our failures. We think "I failed at this thing, therefore I have to stop doing it", when the lesson should be "I made a mistake, from which I will learn and continue trying."
There is this friend of mine who we participated in a few businesses together throughout my college years. We are still in touch, just geographically we are a half of a planet apart. So at some point when I was upside down with one of my business projects and it felt like I'm about to quit, I called him and asked, if there was a point at which an entrepreneur should admit that he just wasn't born to be successful and get a 9 to 5 job and just stop trying.
He didn't hesitate for a second and said: "That's an easy question! Never! We will never quit! We just don't do it! No matter what kind of results we are getting, we will never ever quit! If it takes us a lifetime to learn - we will spend our lives learning, but we will never quit! This is what we are - entrepreneurs! No matter how many times we will fail, we will never stop trying!"
How about that?
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