There are two major groups of people that you are going to be marketing to:
1. Retail customers who's main interest is a discount on travel and
2. People interested in the business opportunity attached to the product.
That's logical to predict a decline in the amount of customers from the first group due to the current situation with the economy, but at the same time it would be as logical to expect people to become more open to the idea of savings offered by GRN.
I think travel is a very unique merchandise, merchandise may be not as important as, say, food or gas, but something right after them in line.
Travel is not just a way to burn extra money, no. The entire concept is built around the idea of exposing your group (mainly - family) to a number of rapidly changing conditions and situations that leads to a bonding affect and allows you to rediscover the closeness of members of the group.
Ask your girlfriend or wife if she enjoys going to the grocery store with you and she will tell you that it's like a date for her. Imagine how happy would she be if she would get to go to a vacation with you and how much closer you will become after spending a few days together 24 hours a day. She will remember about every detail of this trip for years! And you will too!
I still remember how we went first time to the Black Sea with my family in 1980, when I was a yang boy and our dad was still with us and the good times that we had together. And it was almost 30 years ago!
I think that travel is the Ultimate Reword that we give to ourselves. New car will become just a vehicle after the first week after you bought it, expensive watch will become just a time-measuring device, jewelry will devaluate in a week, but the memories that you will get from your trips will be a source of positive emotions and feelings for you forever!
I don't remember all the jewelry I bought for my wife over the years , but I do remember every trip we took with her, the monkey crossing the road in the jungle right in front of our car, how she was attacked by some fishes in the ocean and I had to drag her out of the water, how we went to a very expensive restaurant and were served some crappy food that we couldn't even finish, all those little details that mean something only for us.
So, yes, there might be a decline in the amount of customers, but, ultimately, people will always travel and spend money on travel no matter how slow the economy is.
As far as people attracted to the business opportunity - obviously, there is plenty of them all the time and especially right now, when employment does not guaranty any stability any longer and after reading "Reach Dad, Poor Dad" everybody and his brother wants to become his own boss.
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